Knowing Your Audience Part 4: Why Should You Be a Mobile-First Company.
From the way we communicate to the way we do business, smartphones have changed virtually every aspect of our lives. That means creating a seamless user experience for your customers requires a mobile-first mindset. While traditional strategies prioritized the desktop experience, it’s now more important to design and build strategies for mobile—and then go from there.
Here’s how putting mobile first can help elevate your business.
Enhances User Experience
Your users are becoming increasingly mobile, so offering a more convenient way to accomplish their day-to-day tasks is a great way to win them over. Your web content and design should be scannable, intuitive, and easy to navigate. It’s also important to optimize loading speed to give users the best mobile experience possible.
Boosts Search Ranking
The web is no longer dominated by desktops. In fact, Google has now made mobile search a top priority. So, adopting a mobile-first mindset is not just necessary to stay relevant, but also to rank on search engine result pages. Focusing on SEO and keyword research alone will no longer be enough to get discovered by your target audience.
Building brand awareness is at the top of any marketing strategy, but getting conversions is usually the intended endgame. And, because the number of people using mobile devices to access the internet is far exceeding to those using desktops, conversion rates for mobile are rapidly increasing. To optimize for these conversions, you’ll need to ensure your CTAs are clear, concise, and placed in thumb-friendly locations.
Promotes Customer Engagement
Before smartphones, your digital impact could only go so far. Reaching your audience required them to be at their home computer or laptop. In today’s world, people are on their phones constantly, from the time they wake up to the time they get in bed. Mobile devices allow you to be in touch with your customers almost 24/7, driving their engagement and increasing your profits.
It’s official: the world is going mobile-first. It’s time to implement a mobile-first mentality to stay relevant with your existing and future audiences.
Comporium Media Services
Not every business owner has the time or resources to transition on their own. If you need help mapping out and executing a plan, we can help. Comporium Media Services is a results-driven digital agency that can manage and maximize your online presence, from initial strategies to completed campaigns. We can help you reach the right audiences at the right time—helping you build winning strategies, reach your target consumer, and grow your brand.
For a free quote or to learn more about our services, visit business.comporium.com.