Knowing Your Audience Part 3: How Important is Customer Journey?
Modern-day consumers don’t just want to shop for products and services, they want to be wow-ed every time they interact with a brand. Walking through each step of the customer journey will help you create exceptional user experiences at every touch point.
Step One: Awareness
Your target audience needs to know that your brand exists before they can become customers. Your job during this stage is to understand your prospect’s problem and guide them to a solution. Remember, you only get one chance to make a good first impression, so nailing the awareness stage is absolutely essential to your success.
Step Two: Consideration
By now, your prospects have done their initial research and narrowed down their options. So at this stage, you need to be sure your differentiators are clear and easy to understand. This is your opportunity to show that you are ahead of the competition.
Step Three: Decision
Think of the decision stage as a “reference check.” Your prospective customer is ready to commit, so you need to bolster their confidence with case studies, reviews or another type of “proof.” Show them they will be in good hands if they choose your brand.
Step Four: Delivery & Use
Once you’ve acquired a customer, your next job is to make sure their experience is a great one. Follow up with your client to get feedback on the product or service they purchased. Make sure you’re on top of any issues that come up to ensure a seamless experience.
Step Five: Loyalty & Advocacy
Satisfied customers who are willing to advocate for your brand can become the most powerful marketing tool in your arsenal. During this final stage, offer incentives to clients who are willing to refer their friends and family or to leave a review.
Comporium Media Services
By walking through the customer journey to address consumer needs at every stage, you’ll set yourself up for long term success. But not every business owner has the time or resources to get this done on their own. If you need help mapping out and executing a marketing plan, we can help.
Comporium Media Services is a results-driven digital agency that can manage and maximize your online presence, from initial strategies to completed campaigns. We can help you reach the right audiences at the right time—helping you build winning strategies, reach your target consumer and grow your brand.
For a free quote or to learn more about our services, visit business.comporium.com.