Why Job Purpose and Meaning Matter to Your Employees

Why Job Purpose and Meaning Matter to Your Employees
Beyond perks and benefits, today’s employees want to know how they fit into an organization, and why their job is important to the overall mission. Cultivating a workplace that gives your team members a sense of purpose and meaning really matters. Here’s why.

Promotes Engagement
When employees can see the relationship between their contributions and the overarching business goals, engagement levels and job satisfaction increase. It makes sense: when people see their work paying off, they’re happy to put in the effort. Conversely, if they feel their work doesn’t matter, there is no point for them to go above and beyond. Consider hosting occasional meetings to outline business goals and discuss where each department stands in relation to those goals.

Creates Brand Ambassadors
Employees who feel valued are likely to be proud advocates for the brand. In order for your team to rally behind your mission, make sure you offer a clear explanation about “who we are” and “what we do.” Getting everyone on the same page helps to bolster the meaning behind your company and create purpose for everyone involved. For example, planning outside events to show appreciation for your team while keeping them in the loop about the business can build a foundation for positive employee experiences.

Establishes Shared Goals  
It’s nice to work for a company whose products you believe in—but it’s even better to feel that your own efforts are what make those products so great. Building purpose and meaning into the workplace gives everyone shared goals to work toward each day. Being transparent about the roadmap and the steps to achieve it can make a big difference when it comes to goal alignment across all departments.

If you want to have a team that is highly satisfied and very engaged in what they’re doing, giving your employees purpose and meaning in the workplace is a good place to start.

Comporium Media Services

Before you can get your whole team behind your brand, you should first have a solid idea of what your business stands for and why. If you need help crafting that narrative, we can help. We’ll listen to you closely and create a look, feel, and content that conveys what you do and why your prospects should care. This will not only promote cohesion across your digital ads, company website, social platforms—it will also give your employees a clear idea about the brand and the goals they are working to achieve. Contact us at 877-240-4831 or visit business.comporium.com to see what we can do to help grow your business and get everyone on board.