Knowing Your Audience Part 2: How Important is Social Engagement?
In the same way, social media helps people connect with each other, it also helps your target audience connect with your brand. Here’s how promoting social engagement can play a vital role in your marketing success.Boosts
Your website is at the center of your online presence, but it’s not doing anything for your bottom line unless it attracts (and eventually converts) visitors. Social media platforms give you the opportunity to lead followers to your site, helping to boost brand awareness. Keep in mind, the better quality and the higher frequency of your social interactions, the better experience your audience will have.
Helps Generate Feedback
Social media is about more than the accumulation of “likes” or followers. It can also give you meaningful insight as to which products, services, or promotions are resonating with your target consumers. By paying attention to your social engagement metrics, you can gauge the interests and needs of your audience to build winning strategies.
Increases Ad Potential
Social media engagement campaigns that produce a lot of “shares” can generate more publicity for your business than print or digital ads—and at a much lower cost. For example, a single person sharing or re-tweeting your posts can extend your brand reach to hundreds or even thousands of people. Businesses that don’t implement social media strategies are missing out on this type of organic advocacy.
Improves Customer Service
Social media not only gives you the chance to learn more about your audience, it also gives them a space to voice their concerns. In the digital era, people often prefer asking questions in a comment section, rather than picking up the phone or waiting on hold for customer service. For this reason, social engagement can improve user experience and boost your brand reputation.
Social engagement can also help build a close-knit brand community, where users can share content and spark conversations across your channels. One way to do this is by offering incentives, like coupons or giveaways in exchange for follows and shares. Another way is by re-posting user-generated content, bringing valuable contributors into the spotlight.
Increase Your Social Engagement with Comporium
Comporium Media Services is a results-driven digital agency that can manage and maximize your online presence, from initial strategies to completed campaigns. We can help you reach the right audiences at the right time—helping you build winning strategies, reach your audience and grow your brand.
For a free quote or to learn more about our services, visit www.comporiummediaservices.com.