Knowing Your Audience Part 1: What Are the Advantages of AI?
The key to business success relies on a solid understating of your target audience. By using Artificial Intelligence (AI) to learn from massive data inputs, you can start making smarter marketing decisions that cater to your core consumer. Here’s how.
Data Collection & Analysis
The internet is ripe with consumer data, but humans alone can’t possibly analyze them all. That’s where AI comes in. Artificial intelligence supports marketers by collecting and sorting consumer insights faster and more accurately than ever before. Beyond analyzing for existing correlations, AI can also be used to predict future consumer behavior and product demand. This allows businesses to plan highly successful marketing campaigns driven by meaningful data.
Today’s internet users are inundated with ads and content, so businesses often have a hard time reaching and resonating with their core audiences. AI can take care of some of that heavy lifting by helping marketers refine who they are talking to with each piece of content.
With user data from cookies of mobile applications and websites, AI can target customers that match highly specific business criteria such as age, location, gender, and more. This means that marketers and advertisers can create custom profiles for their ads, ensuring they reach the right audiences, time and time again.
Better Customer Support
The success of any business depends on its ability to stay connected with customers and resolve their issues in a timely manner. Human agents can handle only a few concerns at a time, but AI can help businesses deliver more consistent customer support through the use of chatbots. These automated bots can help solve problems, suggest products or services, and support sales—at any time of the day or night. It’s a win-win: online visitors get personalized and engaging experiences, while businesses get a wealth of data that helps them better understand their customers.
AI will continue to evolve in the coming years, helping companies in virtually every industry transform their marketing strategies and decision-making skills.
Comporium Business Solutions
Comporium Media Services is a results-driven digital agency that can manage all the details of your advertising, from initial strategies through completed campaigns, so you can focus on running your business. We are always on top of the latest trends that can take your campaign to the next level while helping you connect with your target audience.
We offer SEO, web design, and targeted display ads—as well as full-time monitoring. To learn more, visit www.comporiummediaservices.com.