Without Customers, you would have no business. So why are so many companies skimping on one of the most crucial stages of the marketing funnel like lead generation? If you build a strong customer base, it should provide you with enough lead generation to produce a steady flow of revenue. Here are some tips to building your online presence that will get customers in the door.
Choose Your Social Media Wisely
While most major social media sites out there have their pros and cons, the biggest takeaway is that you need to determine which social media site works for your brand specifically. Many companies think they have to be on every platform all the time in order to maximize exposure. But it isn’t about how much screen time you have, it’s about making the most of your screen time.
Pick 2-3 sites that not only benefit your niche, but focus on where your buyers will be looking for you. Once you’ve chosen, let your social media do the work for you. Any interactions with your page is an opportunity for a lead.
Share Your Knowledge With Your Customers
A common misconception is that you wouldn’t want to share any information that your customers would otherwise be paying you for, or worse, that your competitors can get a hold of. But the truth is, in the age of the infinite internet, your customers will simply find what they are looking for somewhere else. You can introduce a level of trust in your customers if you can show them up front that you know what you are talking about. Share a teaser of what you know, then once you have their attention, qualify them as a lead.
Offer Rewards Programs
In the wake of the Pandemic, studies have shown that customer loyalty is all but dead. If during the last two years, your customer couldn’t find what they were looking for with you, they simply went somewhere else. Give them an incentive to choose you over convenience, reward them in any way that you can by showing your customer appreciation. Most digital point of sales systems can even set up a rewards program for you. In turn, your customers will be more likely to share a company with their family/friends if they trust the information you are providing for them.
There’s no shame in admitting that you need help when it comes to generating leads for your business. After all, you’re not an expert in marketing, you followed your dream in owning your own business and now generating leads is eating up your time. A great frontier of data awaits you out there, and you have only begun to scratch the surface. Get back to doing what you love and leave the marketing to the experts. For more information, visit business.comporium.com or 844-31-SALES.