If you aren’t paying close attention to your online directory listings, then you could be missing out on top earnings. If you treat every online interaction as money in your pocket, then why would you leave that up to the chance of someone writing a bad review? You already have your online presence polished and squeaky clean, but if you aren’t keeping up with your listings on Yext, Google, Bing or even Yelp then you could be unknowingly sabotaging your business.
Sure, you are checking online reviews, but are you constantly updating your directory information? It happens to all of us, you are so caught up with projects or bogged down by a workload that you forget to update your resume. That’s basically what your online directory is, a resume for your business. If your customers think you are open, and you aren’t, then they could get frustrated trying to reach you and give up. Or perhaps someone came in on an off day and they are reporting that you do not have a specific item when you usually do have it in stock. Anyone online can report or confirm any number of details on your listing that may not be so accurate. So what if you don’t have the time to constantly babysit your directory?
All of your competitor’s online listings can be the opportunity for a free look into how they operate and whether or not they are out-performing you. Did you add a new feature that gives you a leg up on your competitors? Or perhaps you could stay open one hour later than everyone else? When you are neck-and-neck with other similar services or products, this is how you inch your way out to the finish line. But gathering all of that data from various online directories takes time, and then, what do you do with that information once you’ve collected it?
Staying on top of your online reputation can be a full time job, but new Listing Distribution technology can help manage all of your online listings in one place, and keep them secure. Instead of trying to collect information about your competitors by hand, you can choose a service that will automate this task for you. Then, once it has compiled that data, it can even choose competitive benchmarks based on information from other local listings. When choosing a Listing Distribution package, you may even need technology that works hand in hand with online directories such as Yext or social media platforms. The more automation you choose, the more free time you will have to focus on other aspects of your business.
For more information, be sure and contact 844-31-SALES or visit https://business.comporium.com.